BtoB, Bitpipe study examines white paper usage

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New and Bitpipe Wednesday released a study examining the use of white papers and case studies among corporate executives and IT managers.

According to the study, which was conducted by market research company Insight Express, 63% of survey participants said they use white papers or case studies to evaluate technology products and services.

The study also found that after reading a white paper or case study, 78% of all respondents passed it on to a colleague.

Also, 93% of respondents said high-quality vendor white papers positively influenced a company's image.

The survey was sent to a combined list of corporate and IT managers provided by and Bitpipe, a provider of IT content.

--Kate Maddox

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