BtoB C-level study finds heavy reliance on Web for business news

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New York—A new study by confirmed that C-level executives rely on the Web for business information, although a higher percentage of executives in China, Germany, Japan, Mexico and the U.K. than in the U.S. cited the Internet as their most important source of information.

Forty-eight percent of U.S. executives polled said the Web was their primary source for business information. on Monday announced the results of "A Day in the Life of C-Level Executives—Part V." Conducted with Euro RSCG Worldwide, the study had about 9,000 respondents.

The study also found that while 72% of respondents agreed "completely" or "somewhat" that advertising and marketing can have a substantial impact on the way their company is perceived, almost half said they were frustrated by advertising’s lack of accountability.

The complete study is available online at

—Sean Callahan

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