BtoB campaign touts online advertising

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New announced Monday it is launching a new ad campaign with the theme, “The Best Way To Reach Big Business.” The campaign is slated to appear in print in Advertising Age, the ANA Journal, Adweek, Brandweek, and Mediaweek. Online, the campaign will appear on and Additionally, will sponsor MediaPost’s “Just an Online Minute” newsletter. The campaign is intended to compare the value of online advertising to advertising in traditional print media, such as The Wall StreetJournal, according to “As senior executives have now made the Web their No.1 source of information on business, we’ve reached an inflection point in media consumption,” James Spanfeller, president-CEO,, said in a statement.

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