Forbes debuts personalized content 'streams'

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New York—Forbes has introduced a new website page architecture featuring “scrolling streams” of personalized content along with Forbes' native BrandVoice content and sponsored posts. The new pages will include ad units on both sides of the content as the user scrolls down, rather than stacked at the top and right columns of the page. “This is a new way to consume pages, putting an end to pagination,” said Lewis DVorkin, chief product officer of Forbes Media, in his blog. “When you arrive on a post [from search, a social news stream, or elsewhere], the next few posts beneath it will be related content curated by the first post’s author or our newsroom producers. Next will come posts from our BrandVoice partners or those that carry sponsor support.” The length of a story will determine the number of ads served, and ads will be distributed evenly throughout the post.
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