Forrester says b-to-b marketing budgets will increase 6.7% this year

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Cambridge, Mass.—B-to-b marketers will increase their marketing budgets on average 6.7% this year over last year, according to a new report from Forrester Research.

The report, “Bigger B2B Marketing Budgets Come With Great Expectations,” was based on an online survey of 563 b-to-b marketers conducted in the fourth quarter.

It found that the high-tech services area is leading growth (an average 17.0% increase this year), followed by finance and insurance (7.8%), high-tech products (5.9%), business and professional services (4.3%) and manufacturing (4.3%).

Marketing budgets for pharmaceutical products and medical devices will be down an average 2.8% this year, the survey found.

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