Found the ROI of Social Media for B2B Marketers

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Paul Dunay, global director of services and social media at Avaya, says most b-to-b marketers take the classic approach to social media—“posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search. There is no wonder why they find it hard to find a strong ROI with that approach,” he writes. Dunay believes he has found the best use of social media to improve ROI on marketing, and it is…
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