FTC extends deadline for feedback on behavioral ads

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Washington, D.C.—The Federal Trade Commission's deadline to submit comments on its most recent report on Internet privacy and the regulation of behavioral ads has been extended to Feb. 18.

The request to extend the comment deadline from the previous Jan. 31 date was made by several marketing and advertising groups represented by an umbrella organization, the Digital Advertising Alliance, which asked for more time to evaluate the FTC's December report recommending a universal opt-out feature in all Internet browsers, and a do not track registry regulating Internet privacy.

Organizations requested the extension included the American Association of Advertising Agencies, American Advertising Federation, Association of National Advertisers and Direct Marketing Association, each of which is participating in a program of Internet advertising self-regulation in hopes of staving off government regulations.

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