McLean, Va.—Gannett Co., publisher of USA Today, has debuted a new corporate branding campaign. The campaign, which includes broadcast, digital, print and social media, unveils a new tagline for the company: “It's all within reach.”
The Farm, New York, worked with Gannett on the brand creative as well as print and digital advertising, a Gannett spokesperson said. Scout Marketing, Atlanta, created the TV spot.
Gannett said it launched the campaign to emphasize the company's breadth of offerings, which, in addition to the USA Today, include 81 community newspapers, 23 TV stations, more than 100 digital properties and Captivate, the company's elevator advertising network.
“We have significantly changed our business and portfolio over the last several years. Our brand launch represents the natural evolution of that transformation,” Craig Dubow, Gannett chairman-CEO, said in a statement.