Gartner identifies five strategies for CRM

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Stamford, Conn.—Research firm Gartner projects that 40% of companies will use the current economic downturn as an opportunity to generate post-recovery growth through effective use of CRM strategies.

Gartner has identified five strategies for effective CRM—customer communities, analytics, segmentation, process redesign and organizational redesign.

“Just because times are tough and budgets are being cut, companies should not think that means no CRM investment,” said Scott Nelson, managing VP at Gartner. “Companies need to think in terms of spending smarter, not spending less.”

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