Gateway targets Big Business

Published on .

San Diego--Gateway, known for its computer sales to consumers, on Monday launched a print advertising campaign to build its brand image with computer buyers at large corporations. Developed by McCann-Erickson Worldwide, New York, the campaign marks the first time Gateway has focused advertising on businesses. All advertising will feature the tagline, ``[email protected]'' The budget for the campaign was undisclosed, but Gateway will reportedly increase its business marketing budget to $50 million annually, about a 60% increase over 1999 spending. The move is significant because it steps up Gateway's competition with leading business computer vendors IBM Corp., Dell Computer Corp. and Compaq Computer Corp.
Most Popular
In this article: