GE launches plan to develop and market environmentally sound products

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Fairfield, Conn.—General Electric Co. announced Monday a new initiative based on developing and marketing environmentally sound products.

The "Ecomagination" initiative was announced in a speech by GE Chairman-CEO Jeff Immelt.

"Increasingly for business, ‘green is green,’ " Immelt said. "We will focus our unique energy, technology, manufacturing and infrastructure capabilities to develop tomorrow’s solutions such as solar energy, hybrid locomotives, fuel cells, lower-emission aircraft engines, lighter and stronger materials, efficient lighting and water purification technology.

Under the program, GE said it will double investment in research and development from $700 million in 2004 to $1.5 billion annually by 2010.

An integrated advertising and communications plan was launched Monday. It will include broadcast, print and online advertising. Ads appeared in Monday’s Wall Street Journal Online.

—Sean Callahan

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