BtoB GE's new campaign taps into the Matrix Avis Car Rental Published on May 13, 2013. Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. URL copied to clipboard! × READ THIS NEXT BtoB Marketers: Are You Mobile Yet? Campaign: “The Professionals” Media: TV, online Agency: Leo Burnett Business, New York Target audience: Business travelers In this article: BtoB Most Popular Johnson & Johnson awards its US and Canada media business to WPP Omnicom-IPG–8 potential client conflicts Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry WHAT TO READ NEXT BtoB Marketers: Are You Mobile Yet? An Innovative B2B Marketing Deal Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud IBM Looks to Strengthen the CIO and CMO Connection CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer Ally Financial Starts First Unified Brand Campaign Thomson Reuters Takes Over Grand Central Station
Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry