GENERATING WHAT FEW PUBLISHERS HAVE BEEN ABLE TO SUCCESSfully integrate, Hartle Media Ventures' San Francisco-based 7x7 produced its August 2009 Summer Neighborhood issue as the first comprised entirely of reader-submitted content via social media. Channeling online engagement through community enthusiasm, the publication draws from more than 160 essays on 7x7.com, Twitter and Facebook submissions, along with more than 3,000 photos sent through Flickr. The issue showcases 11 San Francisco neighborhoods, including: Marina, North Beach, Pacific Heights, Sunset and Union Square. Print and online coverage was supplemented with interactive applications on 7x7's Facebook page. “Although 7x7 will resume a more traditional magazine format next month, we'll never look back again,” noted Heather Luplow Hartle, owner and editorial/creative director. “Through 7x7.com, we are going to continually incorporate more reader participation in future issues,” she added. Hartle Media Ventures is also the publisher of California Home+Design and SPIN.
TRAVELEX, A NONBANKING SPECIALIST IN INTERNATIONAL EXCHANGE and global business expenditures, launched a bold initiative to strengthen its 7-year partnership with the illustrious U.K. National Theatre by sponsoring its NT Live program for the 2009-10 season. NT Live events are streamed via satellite onto screens in movie theaters and performing arts venues worldwide, a feat also accomplished by New York's Metropolitan Opera. The season's first play, “Phèdre” starring Helen Mirren, was seen by 28,000 people on June 25 and 49,000 at additional screenings across 19 countries. “NT Live is a major innovation in theater,” said Lloyd Dorfman, chairman of Travelex. “We're enormously proud to be part of it and hope this initiative makes world-class theater accessible on a worldwide scale.” NT Live's pilot season will next feature “All's Well That Ends Well” on Oct. 1, followed by “Nation” (on Jan. 30) and “The Habit of Art” (April 22). Ticket prices average $20, varying by venue. For more information, visit www.ntlive.com.
AT A TIME WHEN THE PUBLISHING INDUSTRY IS CONTRACTING, THE rising popularity of self-publishing is buzzing. Seasoned business experts are turning to such companies as Bloomington, Ind.-based Author Solutions to put their knowledge—for a few hundred dollars—into professionally, self-published books as a means of creating a more significant impression than standard business cards. “When it comes to establishing yourself as an expert in a specific area, nothing provides more credibility than a book,” said Keith Ogorek, VP-marketing for Author Solutions, the world's leading, independent self-publisher. “A book instantly establishes you as someone who has reached a level of expertise and that people should listen to what you have to say.” Through ASI brands like AuthorHouse, iUniverse, Wordclay and Xlibris, clients can manage all aspects of the publishing cycle—from editorial services, illustrations and book/cover design to online and bookstore sales. Authors can also influence media coverage—via book reviews, interviews, TV and radio show appearances, or features in national and trade publications—in spreading the word to target business groups. Author Solutions generated 19,000 titles in 2008.