Genesys adopts Eloqua marketing software

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Highlands Ranch, Colo.—Genesys Conferencing, a Web conferencing company, announced it has tapped Toronto-based Eloqua Corp. for lead generation and marketing program solutions. Using Eloqua’s Marketing Conversion and Program Builder hosted software products will enable Genesys to create customized e-mails and digital collateral materials. The software also gives Genesys the ability to track and analyze campaign results and prospect behavior. It will also automatically route sales leads to the appropriate salesperson in real time.
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