Georgia Gulf selects RiechesBaird for rebranding

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Irvine, Calif.—Chemical manufacturer Georgia Gulf has selected RiechesBaird, Irvine, Calif., for a rebranding effort, following its acquisition last month of a unit of chemical company PPG that produces chlor-alkali and derivatives. RiechesBaird will be responsible for research, brand strategy, name and identity development, and brand rollout. The budget was undisclosed.
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