Glenn Hansen, BPA Worldwide

Published on .

Where: BPA Worldwide
Why:In September, BPA announced a partnership with Nielsen Online that Hansen sees as the first step in establishing standard measures for b-to-b Web sites. The service, which bundles Web traffic measurement with print and event audits without increasing existing fees, is designed to enable media companies to measure their entire brand, regardless of platform. After a beta test running through December, a full rollout to BPA's membership is scheduled for January.
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