Goat or Gloat: Boeing

Published on .

Company: Boeing, Chicago
Agency: N/A
Market: Investors, top executives
Quick chase: There's something oddly otherworldly about the image Boeing selected to mark the 40th anniversary of the lunar landing. The silhouette of a half dozen heads gathered in front a TV set casting the black-and-white image of the NASA spacecraft on the Moon seems funereal. We were there—on Earth, not the Moon—and Boeing's depiction isn't at all like the way we remembered that watershed moment. Nearly lost amid the darkness of deep space in this ad is the headline: “Where were you when history landed?”
Chasers' choice: Goat
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