Company: Deutsche Bank, Frankfurt
Agency: Scholz & Friends, Berlin
Market: CEOs and CFOs
Quick chase: Deutsche Bank declares in the headline that it aims to be a good partner. But the overpowering presence of its logo in this branding ad suggests the bank may be more focused on its own strength and success than on its clients. We're all for a prominent display of the brand, but we believe it should come after the advertiser has made the case for the benefits of its brand.
Chasers' choice: Goat