Goat or Gloat

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Company: Westcon Group, White Plains, N.Y. Agency: N/A Market: Value-added resellers Quick chase: There's a big risk to this ad's design. We suspect that readers will immediately gravitate to the image of the man working his cell phone and laptop that appears beneath the friendly sounding but long-winded headline. From there the eye will likely drift down the page for the call to action and logo. But above the photo is lots of information about the product, a Web security gateway. We believe it will be overlooked, not only because it's text-intensive but because the eye will resist going back to the top of the page. Chasers' choice: Goat

Company: Symantec, Cupertino, Calif. Agency: J. Walter Thompson USA, Los Angeles Market: Value-added resellers Quick chase: The yellow backdrop for the copy serves two purposes. It picks up Symantec's brand color, and it creates a strong visual contrast for an image of the Symantec Gateway Security 300 Series Appliance. Primary colors pack plenty of stopping power. This ad has a clean, simple look. The copy's message is just as uncomplicated. It tells VARS that they'll get $100 for every unit they sell, but still gives them enough talking points about the product itself. Chasers' choice: Gloat

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