Goat or Gloat

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Company: A.T. Cross Co., Lincoln, R.I. Agency: In-house Market: Incentives managers Quick chase: Pens, leather-bound notepads and a watch appear elegant against a natural-looking backdrop of weathered antlers and coin-sized stones. It says quality without actually stating it. A.T. Cross knows how to present its products that companies use to reward and motivate employees and customers. It manages to turn them into little pieces of art—all the more desirable for an incentives buyer. Chasers choice: Gloat
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