Google No. 1 in reputation

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Rochester, N.Y.—Google is the most reputable company in America, according to Harris Interactive’s Reputation Quotient survey released Monday. The search leader beat out Microsoft Corp., which took the top spot last year but fell to No. 10 on this year’s survey list.

The top 10-ranked companies this year are: Google, Johnson & Johnson, Intel Corp., General Mills, Kraft Foods, Berkshire Hathaway, 3M, Coca-Cola Co., Honda Motor Co. and Microsoft.

Seven of 11 industries tracked saw their reputations decline last year from 2006, and 16 of the companies with the worst marks fell even further, according to the study.

Harris Interactive surveyed 7,105 people by telephone and online in the first phase (last July and August) and 20,477 online in the second phase (February and March) to identify the 60 most visible companies. It then ranked them based on their reputation in six different categories: emotional appeal, products and services, social responsibility, vision and leadership, workplace environment and financial performance.

—Carol Krol

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