Google’s AdMob expands Android ad formats

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San Mateo, Calif.—AdMob, the mobile advertising company owned by Google, has introduced new ad units for smartphones running Google’s Android operating system. Those units include interactive video ads that appear anywhere on a Web page, not just inside a video, and provide the viewer with such interactive options as leaving a comment.

In addition, AdMob is adding interactive interstitial units—ads displayed before or after content is viewed—to its Android phone offerings. Both ad units have been available for Apple’s iPhone since last year, but the strong growth in Android phones has prompted AdMob to begin offering these new ad units for that mobile OS, according to the company.

According to Google, the new units will recognize the user’s screen resolution and size, as well as connection speed, and serve ads optimized for devices running Android or iPhone’s iOS operating system.

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