Google launches AdSense for video

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Mountain View, Calif.—Google on Thursday launched AdSense for video in beta version to give publishers of video content the opportunity to serve contextually relevant ads.

AdSense for video was announced as a pilot last May; since then, Google has tested a variety of ad formats and decided that AdSense for video will use the InVideo ads that have been adopted on its YouTube property. InVideo ads run along the bottom of the video screen, taking up the bottom fifth of the video screen.

Text overlay ads that are contextually targeted will also be included in auctions.

InVideo ads are paid for on a CPM basis, while the text overlay ads are paid for on a CPC basis, according to Google. “While we’ll continue to test a variety of ad formats, we believe that overlays are the best way to balance user experience with the needs of our publishers,” Google said in its Inside AdSense blog.

Google also announced the launch of the YouTube partner program to bring together independent creators of video and media companies with publishers looking for video content.

AdSense for video is now available to publishers that serve a minimum of 1 million video streams each month and are based in the U.S., with English-language sites. Google said it plans to expand the program to more publishers of various sizes and locations in the near future.

—Carol Krol

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