Google launches separate content bidding

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Mountain View, Calif.—Google announced Tuesday that it will offer separate content bidding for Google AdWords. Under the new bidding program, advertisers can place separate bids for ads that run on content sites and for those that run on search sites within the Google network.

Previously, the single keyword bid placed by advertisers was applied to ads on both search and content pages.

The minimum bid for content ads is 1 cent.

Google said it developed content bidding in response to advertiser requests for additional pricing and placement control of ads that run on content sites in the Google network.

—Kate Maddox

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