Google, Microsoft gain big with active, first-page advertisers

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Chicago—A new report documents extensive growth in the number of active, first-page advertisers for Google and Microsoft, with only slight growth for Yahoo.

According to “Search Engine Advertising Update—Q408” from marketing intelligence provider AdGooroo, Google led all search engines in the fourth quarter of 2008 with first-page advertiser growth of 58%, followed by Microsoft’s Live Search, up by 42.3%.

Yahoo logged growth of 8.8% in active first-page advertisers, which AdGooroo characterized as “surprisingly low given the brisk pace of online holiday sales.”

—Christopher Hosford

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