Google pay-per-action test expands internationally

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Mountain View, Calif.—Google Thursday announced the global expansion of its pay-per-action advertising beta test, which was formerly available only to a limited number of retailers. Pay-per-action is a pricing model that allows advertisers to pay only when a predefined action is completed on their site, such as when a user makes a purchase or signs up for a newsletter. Pay-per-action ads are only shown on publisher sites in the Google content network, also known as Google AdSense for content sites. The search engine launched its pay-per-action beta in March.
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