Google’s YouTube unveils InVideo Ads

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Mountain View, Calif.—Google’s YouTube on Wednesday introduced InVideo Ads, a new platform designed to link video clips with advertising. The move marks Google’s first major application for YouTube since acquiring the Web site last November for $1.6 billion.

Under the format, InVideo Ads appear 15 seconds into the selected video, occupying the bottom 20% of the video player. If a user doesn’t click on the ad within 10 seconds, it minimizes for the duration of the video. (After the ad minimizes, an arrow in the bottom right offers the opportunity to expand it at any time.) The time marker at the bottom of the video player features a gold stripe to indicate the 10 seconds when the InVideo Ad displays. While the InVideo Ad displays, there is an option to close the ad.

Eileen Naughton, Google’s director of media platforms, was quoted telling Reuters that Google has signed 50 advertisers for the debut of InVideo Ads.

The U.S. market for Web video ads is expected to reach $4.3 billion within four years, according to research firm eMarketer.

—Mattew Schwartz

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