Google testing ‘click-to-call’

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Mountain View, Calif.—Google this week is testing yet another part of the search engine field with a new system, “click-to-call,” that relies on the telephone to connect advertisers with potential customers.

The pay-per-call feature, which is found on the Google search results page, allows users to click on an icon and enter a phone number. Then, by clicking on the “Connect for Free” button the user is linked up to the marketer.

Google’s system first calls the search user, then dials the marketer and makes the connection. Google doesn’t charge for local and long-distance calls, but airtime fees may be imposed on calls made from mobile phones.

—Matthew Schwartz

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