Google your world and its impact on SEO

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On Jan. 10, Google announced a new search feature called Search Your World, which adds more personalization and social filtering to search results, especially for Google Plus users. Adding social signals to search engine result pages is nothing new, notes Brian McDowell on the Conductor blog, and Google continues to work hard to compete against Microsoft's Bing search engine. McDowell offers a video on the new Google functionality, along with more explanation of Search Your World's impact on search marketers.
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