Grafica starts e-CRM agency

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Chester, N.J.--Grafica Inc, an integrated marketing company, has started Grafica.eCRM Corp., a CRM agency specializing in e-commerce. The agency provides one-on-one b-to-b marketing consulting and technology services. "The Internet has shifted the focus of power in our economy from products and services to customers," said Debra Taeschler, president of Grafica Inc., in a statement explaining the launch. Among Grafica's clients are AT&T Corp., Lucent Technologies and Morgan Stanley Dean Witter & Co.
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