Going green for PR sake

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If you think that companies introducing green marketing initiatives are being purely altruistic, think again. According to a recent survey by Renegade Marketing, New York, the primary goal for green marketing is not saving the planet but generating favorable PR. Generating PR impressions for green initiatives was cited by 33% of marketers, followed by reaching a specific target (25%). Saving the earth was the third-ranked goal (17%), followed by increasing revenue (16%). Nine percent of respondents said they are not going green in 2008. The survey also found that 33% of marketers ranked green initiatives high on their list of marketing priorities this year, 25% said they were of medium importance, 25% ranked them as a low priority and 8% ranked green initiatives as very high. The remaining 9% said green initiatives were not in their marketing plan this year.
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