Greg Farrar, President, Nielsen Business Media

Published on .

What: President
Where: Nielsen Business Media
Top achievements of 2008: After holding a number of key positions with Nielsen and its predecessor, VNU, over 20 years, Farrar was elevated from COO to president of the business media division in November 2007. Without providing exact figures, Farrar told Media Business that Nielsen Business Media in 2008 "continued to undergo a transformation to become a more integrated information and services business that is focused on delivering content based on customer needs rather than a platform-specific orientation. The upside to aligning our online, print and face-to-face properties is enormous." He added:"A more integrated, platform-agnostic structure allows us to operate more efficiently and better leverage all our assets within a market."
Top priorities for 2009: "First, continuing to move our products and services onto digital platforms is our top priority. Digital is a key area of growth for us," Farrar said. "Second, we will continue to work towards developing alternative revenue streams to print advertising that our marketer and advertiser customers believe in. That means providing the right mix of business solutions—in print, online or face-to-face."
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