Grey Direct introduces e-mail marketing platform

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New York--Grey Direct has launched Emmetrics, a software platform that integrates e-mail and offline marketing programs. It will be melded into Grey Direct's recently introduced direct marketing Internet strategy, which centers on personalization for outbound e-mail programs. Other Grey Direct e-mail marketing services include the rental of tailored opt-in e-mail lists. Grey Direct is a unit of marketing conglomerate Grey Advertising, New York.
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