Groupe Aeroplan completes Carlson Marketing acquisition

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Montreal—Loyalty management company Groupe Aeroplan announced the completion of its acquisition of Carlson Marketing, Minneapolis.

Financial terms of the deal were not disclosed.

Groupe Aeroplan’s existing businesses and Carlson Marketing will continue to operate separately and independently.

Jeff Balagna, president-CEO of Carlson Marketing, will continue to oversee the management of Carlson Marketing, in addition to his new position of exec VP at Groupe Aeroplan.

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