GroupM outlook for worldwide ad spending more upbeat than peers’ projections

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New York—Media agency GroupM expects global ad spending will increase 7% to $479 billion next year.

The forecast is more upbeat in terms of percentage increase than those released earlier this week by Universal McCann and ZenithOptimedia. Universal McCann predicted global ad spending would rise 4.6% to $653.9 billion, while ZenithOptimedia forecast a 6.7% increase to $485.5 billion.

GroupM forecast U.S. ad spending will increase 3.7% to $168.6 billion next year. It expects U.S. spending for this year will be up just 2.8%.

—Carol Krol

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