GSI Commerce acquires retargeting company FetchBack

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King of Prussia, Pa.—E-commerce and interactive marketing company GSI Commerce has acquired FetchBack Inc., a Tempe, Ariz.-based startup that specializes in marketing retargeting solutions.

Financial terms of the deal were not released, but technology blog TechCrunch put the cash price at about $40 million.

FetchBack’s technology allows the delivery of targeted messages to Internet visitors after they have left a particular website, based on categories and products viewed, abandoned shopping cart items, keywords and product selection.

FetchBack’s only round of financing garnered it $1 million in January 2008, led by New York-based Gersh Venture Partners, now Metamorphic Ventures.

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