Segal was previously GyroHSR’s CEO-North America. He will continue to serve on the agency’s board.
“Rick Segal is ‘Mr. B-to-B,’ ” GyroHSR CEO Richard Glasson said in a statement. “He is one of our most notable and experienced marketing executives and a trusted adviser to the C-suite executives of many world-class companies.”
GyroHSR was formed last year by the merger of Gyro International and HSR Business to Business. Segal co-founded HSR in 1981.