More than half of b-to-b magazine subscribers prefer print-only

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Cliffside Park, N.J.—Fifty-two percent of subscribers to b-to-b print magazines say print-only is their preferred format, according to research conducted by Signet Research. Overall preference for a digital edition was 30%, while only 4% said they preferred online content only. The research was conducted between October 2009 and January 2010 using Signet Research AdStudies. Participants answered this question: "In what format would you prefer to receive (publication name)?" The survey received 2,307 respondents from a range of sectors, including automotive, government, energy and foodservice.
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