Hanley Wood announces central audience database, other initiatives

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Washington, D.C.—Hanley Wood announced the completion of its centralized audience database project, which brings together its residential and commercial design and construction audiences across digital, print, events and marketing services platforms. “The centralized database powers all marketing programs through deeper audience segmentation and targeting, tracking of content behaviors and delivery of more highly qualified leads,” said Dave Colford, chief customer officer. Hanley Wood also released a list of new initiatives including: account-specific targeting programs for marketers based on the Metrostudy business information database; the rollout of Big Builder, a brand for high-volume home builders; and the relaunch of all 50-plus media network websites between the fourth quarter of this year and the second quarter of 2015. Flagship Builder and Remodeling websites will relaunch within in the next four months, Colford said.
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