Hanley Wood integrates e-Media division

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Just before Labor Day, Hanley Wood issued a 63-word announcement that quietly marked the end of its e-Media division. The statement said, in part: "This move will integrate print and online editorial and advertising operations. [The combined resources] will be aligned to create enhanced, integrated products to better serve readers and advertisers."

Peter Goldstone, previously president of Hanley Wood's magazine division, now oversees magazines and e-media as president of Hanley Wood Business Media. Mitch Rouda, who had been president of Hanley Wood e-Media, left the company in September.

"We had to get rid of the silos," Goldstone said. "It's one of the biggest things we're going to be doing around here."

Even though Hanley Wood established itself in e-media a decade ago with the launch of Builder Online, the company's highly respected Internet expertise resided with a relatively small group of people, Goldstone explained. Going forward, "we have unlimited opportunities to grow by extending the relationships with readers and advertisers we have built with our magazines," he said.

Previously, the sales and editorial staffs of Hanley Wood magazines, including Architect, Big Builder, Builder, Developer and Remodeling, concentrated on print, while the e-media group produced editorial content and sold advertising for the companion sites. As a result, magazine staff members were being left behind as more business and content migrated to the Internet, Goldstone said. To enable Hanley Wood's staff to develop in their careers and to continue to attract the best people, the company had to give them the opportunity to become involved in e-media, he said.

Heading the effort to improve the magazine Web sites and train the magazine staffs is Alec Dann, who joined Hanley Wood from PostNewsweek TechMedia in September as general manager-magazines online, a newly created position.

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