Harte-Hanks data quality service adds U.S. Postal Service’s LACSLink

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Glen Burnie, Md.—Direct marketing agency Harte-Hanks announced that its data quality service, Harte-Hanks Advanced Data Quality, has added the U.S. Postal Service’s LACSLink product.

LACSLink provides direct mailers with an automated method of accessing and obtaining updated addresses in situations where a rural-style address has been changed to a city-style address. These address changes are known as 911 address conversions.

Harte-Hanks Advance Data Quality verifies, corrects and enhances business and consumer contact information across multiple channels, including direct mail, telephone and e-mail.

—Kate Maddox

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