Harte-Hanks enhances technology-purchasing database

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San Antonio—Direct marketing company Harte-Hanks Inc. has added five updates to its Ci Technology Database predictive purchasing model, which scores companies based on their likelihood of buying specific technology. Added to the database's Purchase Level Scores is information about companies that are likely to purchase technology for mobile messaging security, smartphones, digital signage display, data loss prevention and platform-as-a-service. Harte-Hanks' Ci Technology Database now offers predictive scoring for 38 types of technology based on monthly surveys and scores derived from its clients' in-house databases and inbound marketing programs.
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