Harte-Hanks now identifying upcoming software purchases

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San Diego—Direct marketing company Harte-Hanks has expanded its Ci Pipeline lead-generation service, which identifies potential revenue opportunities for technology sellers, to include major pending software purchases at more than 75,000 North American business locations.

Harte-Hanks now identifies pending purchases of application server software, business intelligence, customer relationship management, database management and document management software.

More than 3,200 initiatives with projected budgets up to $280,000 were noted in the first quarter, with more than $436 million in software purchase intentions over the next 24 months identified.

Harte-Hanks’ Ci Pipeline, introduced last year, identified more than $3 billion in planned technology expenditures in 78 categories in the first quarter. The company said it is planning to extend the Ci Pipeline service to include European and midmarket spending initiatives.

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