HD Radio Alliance launches $200 million ad campaign

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Los Angeles—In response to the growing threat from satellite radio as well as the Internet, the HD Radio Alliance Tuesday launched a $200 million ad campaign to promote the new terrestrial-based digital radio broadcasting technology to U.S. radio listeners.

Spots will run on 250 stations in 28 markets where HD radio service has already been introduced. Members of the HD Digital Radio Alliance include Clear Channel Radio Communications, Cumulus Media and Emmis Communications.

More than 700 radio stations are currently broadcasting primary signals in HD digital radio, and that number is expected to grow to 1,200 by the end of 2006.

—Matthew Schwartz

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