Hellman & Friedman acquires Internet Brands for $640 million

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El Segundo, Calif.—Internet Brands, a publicly traded online media company, announced Monday that it has been acquired by an affiliate of Hellman & Friedman Capital Partners VI, a private equity fund. Estimates of the deal valued it at about $640 million.

Internet Brands operates websites in health, travel and other consumer-oriented industries, where it attracts visitors mainly through organic search. The company said it attracted a monthly average of 62 million visitors from April through June of this year.

Internet Brands’ business also includes the licensing of Autodata Solutions, an Internet technology for the automotive industry, and vBulletin, community bulletin board software.

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