Helping small businesses with online marketing

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A recent post by David Burn on the blog AdPulp” is titled “New Tool in American Express OPEN's Small Business Toolbelt.” The post discusses AMEX OPEN's new AdManger, which is designed to help small business manager their online marketing efforts. Here's Burn's explanation of how the new tool works: AdManager simplifies the inherently onerous process by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from the creative process of designing ads to identifying where they will appear. An entrepreneur can enter the demographics of her target audience and AdManager will automatically identify the places on the web where the ad will appear, by accessing inventory from top ad networks like Google and Yahoo that reach 90% of all internet users.”
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