Hewlett-Packard Co.

Published on .

HP—Hewlett-Packard Co. has selected Omnicom Media Group, New York, to handle its global media account, estimated at $1 billion, following a review. The incumbent was ZenithOptimedia, which had served as HP’s media agency of record since 2004. In a statement, HP confirmed it had selected Omnicom for media strategy, planning and buying services.
Most Popular
In this article: