Hitachi launches corporate brand campaign

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Tarrytown, N.Y.—Hitachi America this week rolled out a corporate brand campaign as an extension of its “Interconnected” effort launched earlier this year.

The campaign is targeted at C-level executives and business decision-makers, and was designed to showcase different Hitachi businesses, including IT, energy and mobility. The campaign was developed by Gotham, New York, and includes print and online. The budget was undisclosed.

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