Holiday Inn rolls out $100 million advertising campaign

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Atlanta—Intercontinental Hotel Group announced it is launching a $100 advertising campaign for Holiday Inn—the largest in the hotel chain’s history.

The campaign, with the new tagline “Stay you,” was developed by McCann Erickson, New York, and includes TV, print and online. Media buying was handled by MindShare, New York.

The campaign coincides with the final stages of Holiday Inn’s brand relaunch, a $1 billion investment across more than 3,300 hotels worldwide.

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