Hoover’s launches microsite showcasing its products

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Austin, Texas—Hoover’s, a D&B company that aggregates business information, announced the launch of HOOV Lane (, an interactive microsite designed to engage existing customers and prospects in Hoover’s Three custom areas on the microsite are: Tour de Hoover’s, which provides Flash demos of such Hoover’s features as 360-degree company overviews; Faster Profits, which allows users to calculate the ROI achieved with a Hoover’s subscription by engaging them in an interactive Q&A; and HOOV Lane Map, which provides a blueprint of planned product and feature launches.
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